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The Internet is indeed still an uncharted territory where unlimited opportunities lie awaiting to be discovered. However, when it comes to being successful and profitable, the Internet as a medium is no different than that of any other business today. Commerce in cyberspace requires just as much work as it does on land.
Today, Internet marketing seems to be a hot topic everywhere. There is a lot of hype about Internet marketing and how to make fast and easy money through Internet marketing; but very little of it holds true because Internet marketing businesses, alike regular Brick-and-mortar businesses,require hard work, proper marketing and sales, operations and financing.
Internet marketing may sound like just one facet of a business on the web; however, in reality, it is a business in and of itself–it is not just one task called marketing; it is a marketing business. So if one’s intention is to just emphasis on Internet marketing, there has to be a goal as how to make money by just marketing. This is where it gets tricky. If the intention is to just rank high on search engines and generate a lot of traffic to your or someone else’s website, you have to clearly define the target audience (target market) and perhaps few segments within the target audience that you are after. Once you have clearly defined your target audience and the products or services that you are going to sell, you need to do your due diligence and find the right keywords that your target audience is perceived to be using to find you. Then, of course, you need to do a lot of Search-Engine-Optimization (SEO) work to rank high on search engines so your target audience can find your website. And last, but not the least, you have to convert your visitors into customers by using quality landing pages on your website–this hold true even if you are generating leads for other businesses. All of this may sound very easy, but in reality, it not so.
In a nutshell, to be successful at Internet marketing you need to:
1- Define your target audience and the products or services that you want to sell
2- Find keywords that are relevant to your product or service or are currently used by your target audience to find similar products and services
3- A lot of SEO work to rank high on search engines
4- Create good landing pages so you can convert your visitors to customers
All four of these tasks require a lot of work, resources and money. Therefore, I disagree with the notion that Internet-Marketing is a get-reach-quick job and that anyone is able to do it successfully. I don’t believe it’s wise for anyone to jump in and make an investment in an Internet-marketing business without conducting proper due diligence–digging in and gaining a better understanding of what you are getting into. You may find yourself spending a lot of money and time before you see any return on your investment, if any. However, whoever sells you your Internet-marketing dream, package makes money right away. Why is that? Well he has or she has done the following:
1- Defined the target audience (I would say at least three segments): segment one, ordinary hard-working people who are experiencing financial hardship and are in need of income; segment two, people w are looking to make quick and easy money; and segment three, people who genuinely like to run a web-based business.
2- Are using the right keyword (keywords depend on which segment you are after): any combination of words that include keywords like Internet-marketing, Internet-business, home-based business, work-from-home, get-reach-fast, make-easy-money, and make-money-on-the-web. I am sure there are a lot more keywords than what I am mentioning here.
3- Have definitely done a lot of SEO work to show up on top of web search results for several of the keywords
4- And created excellent landing page that usually have phrases like: purchase this product and make an easy $5000 per month with no effort from the comfort of your home
The problem lies in the fact that in any new business arena that a good number of businesses have done very well in, there is bound to be a lot of unrealistic exuberance among those that want to enter the arena. And, of course, unrealistic exuberance attracts lot of unscrupulous characters with the sole intention of taking advantage of the exuberant consumer. So it would be wise to check out the product, the business and get some references-do your due diligence and remember that if it sound too good to be true, it is most likely not true.
Conclusion
In conclusions, there is no doubt that if conducted properly, Internet marketing has a lot of potential. However, like I mentioned earlier, an Internet-marketing business requires a lot of work, knowhow and resources. Therefore, if you have the knowledge and resources, with a little hard work, Internet-marketing can be a lucrative business. On the other hand, it is by no means an easy task or a way to make quick and easy money. Internet marketing is business like any other with keen competitions and a lot of requirements.
